We are getting close to the last minute holiday shopping crunch – or for you procrastinators the planning stage. Sizes and selections are starting to be a bear. For online shoppers (and there are more of us especially as our lives changed more rapidly due to the pandemic) delivery is now a consideration. Today I’ll make what has become my annual plea to give the gift of knowledge. In the process I’ll reveal tellthetruthonthem.com’s Book of the Year for 2022.
I just added The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy by Anand Girdharadas to the Recommended Reading List. It may be a bit nerdy and is certainly not a beach read. In it he explores the art of messaging. A must for marketing types and political activists.