This is the second article in a series about how to use persuasion during the 2018 campaign. Today I want to concentrate on the role women will play both as activists and voters in 2018. Let’s explore.

Let’s get one key thing straight right from the get-go; generally speaking American women do not have a positive feeling about Party labels. If you are speaking to a Democratic Women’s organization that is the exception; otherwise talk about causes. Women (and they are not the only group of Americans to which this applies) passionately care about causes. Remember persuasion is all about motivating someone to vote, donate, or volunteer. If you want to motivate them you have you have to start by getting them to listen.     Continue reading Persuasion 2018 – Part Two →