This is the second article in a series about how to use persuasion during the 2018 campaign. Today I want to concentrate on the role women will play both as activists and voters in 2018. Let’s explore.
Let’s get one key thing straight right from the get-go; generally speaking American women do not have a positive feeling about Party labels. If you are speaking to a Democratic Women’s organization that is the exception; otherwise talk about causes. Women (and they are not the only group of Americans to which this applies) passionately care about causes. Remember persuasion is all about motivating someone to vote, donate, or volunteer. If you want to motivate them you have you have to start by getting them to listen. Continue reading Persuasion 2018 – Part Two
I remember the duck and cover under a desk drills in school in preparation for a nuclear attack by the Soviet Union. That would have done about as much good as a Betsy DeVos led Department of Education. Out of that era came an international relations theory known by the acronym of MAD which stood for Mutually Assured Destruction. Decades later came a television series named Mad Men. That “mad” stood for Manhattan’s Madison Avenue which was the epicenter of the powerful advertising business in the 1960’s. Last week we may have seen a 2018 version of mad men (as in insane) and they may be engaged in mutually assured destruction only unlike various American Presidents and Soviet Premiers they may not be smart enough to avoid the mutual destruction. Let’s explore. Continue reading A MAD Week Starts 2018?
I’m off on another series project. As usual I don’t know exactly how long it will last and how many installments there will be. What I can declare is that this is the first of several parts and there will be days between installments. I want to deal with persuasion and specifically how it will apply to the 2018 election. Let’s explore. Continue reading Persuasion 2018 – Part One
It’s the afternoon of New Year’s Eve 2017. The guests have all departed. My wife and I long ago passed the point in life where we are going to stay up late to watch a ball drop and I’m back to my version of live blogging. Today I’d like to take a premature look at the upcoming November Congressional elections. Buckle up and let’s explore. Continue reading An Early And Incomplete Look At The 2018 Congressional Elections
If you are reading this it means we made it into the New Year. My advice is that you fasten your seatbelts because I expect it to be a rocky ride! In reverse order here are my predictions for the five biggest stories of 2018. I sincerely hope I am incorrect on number one! Continue reading Hang On! It’s 2018